Commercialization platform for rare & underdiagnosed disease
Faster research-to-action for Medical Affairs, Market Access, and Commercial teams.
Merix consolidates market research, HCP targeting, payer intelligence, and field execution into one secure system—so teams can make faster, clearer decisions without juggling PDFs, spreadsheets, and disconnected tools.
What Merix changes
Decision velocity with governance and auditability.
Compress cycles while keeping a clear trail of what changed, why it changed, and who approved it.
Overview
Merix turns rare-disease complexity into an operational system.
It’s not just faster insights. It’s a platform that makes your research usable, your targeting defensible, and your execution consistent.
Speed that matters
Ingest research, extract themes, and deploy guidance in days—not after the moment has passed.
- Structured ingestion for panels/surveys/ABs
- Searchable insights + Q&A
- Playbooks that update over time
Effectiveness, not just automation
Prioritize the right HCPs, the right messages, and the right payer actions—with a clear rationale.
- Predictive segmentation & targeting
- Message/evidence routing to needs
- HQ command view + field feedback loop
Control and accountability
Operate with the governance and auditability pharma teams expect—without slowing down execution.
- Roles, permissions, and audit trails
- Configurable retention & export controls
- Single-tenant / on‑prem options
Platform
Modules designed for rare-disease commercialization.
Start with the highest-leverage workflow (usually research ingestion) and expand into targeting, payer monitoring, and field enablement.
Market Research Ingestion & Conversational Insight Engine
Ingest advisory boards, IDIs, surveys, panels, and long-form reports. Turn static deliverables into structured, searchable intelligence that compounds over time.
Territory Intelligence & HCP Finder
Rare diseases don’t come with a clean list of treaters. Merix helps identify high-likelihood HCPs and clusters across specialties and care settings.
Payer Intelligence & Authorization Monitor
Track payer friction before it becomes a revenue or continuity-of-care problem—especially for high-cost therapies.
Medical Affairs Workspace (Evidence + Messaging)
Support lean MA teams with a central workspace that routes evidence and messaging to the right HCPs, based on questions and behavior patterns.
Field Enablement (Commercial / CSS)
Give field teams a prioritized view of who to engage, what to say, and what to capture—without turning everything into free-text notes.
Clinical Trial Site Intelligence (Optional / Air‑gapped)
For pipeline expansion, identify high-yield sites and investigators faster—while respecting the operational air-gap between clinical and commercial.
Merix supports strict boundaries between teams and data domains. You can run modules in separate workspaces, restrict exports, and enforce role-based access so you get speed without mixing what shouldn’t be mixed.
Use cases
What teams use Merix for, day-to-day.
Practical workflows that reduce cost, shorten cycles, and improve execution quality.
Turn market research into action
Stop re-reading PDFs. Make prior research searchable, comparable, and deployable.
Find the HCPs who actually see patients
Prioritize likely patient-touching clinicians across specialties in underdiagnosed indications.
Detect payer friction early
Monitor plan-level changes and tightening signals before they impact continuity and growth.
Amplify a lean MA team
Route evidence and education to the right HCPs with a clear playbook and audit trail.
Improve field productivity
Increase the value per rep/CSS with prioritization, talking points, and structured capture.
Pipeline readiness
Use the same system to support new indication planning and launch readiness—without rebuilding your stack.
Security
Built for environments where privacy and compliance are non-negotiable.
Merix is designed with enterprise controls and deployment flexibility for pharma organizations.
Security controls you can verify
Clear safeguards for research data, HCP information, payer documents, and de-identified signals.
Deployment options
Configure Merix to fit your governance model—not the other way around.
Pricing
Enterprise pricing, aligned to outcomes.
We price Merix as a platform that replaces fragmented tooling and manual synthesis across multiple teams.
Typical engagement
Most deployments begin with the Market Research Ingestion Engine and expand into targeting and payer monitoring. Typical annual pricing targets $600k, depending on scope, deployment model, and modules.
Team
Built by operators and engineers who’ve lived the constraints.
Merix is designed for complex, regulated environments where speed can’t come at the expense of governance.
Built and sold compliance software with six‑figure enterprise contracts. Focused on operational software that gets adopted.
Built AI systems for a top‑20 pharmaceutical company. Designs secure, scalable platforms for regulated workflows.
10+ years in marketing data science across high-scale organizations. Focused on explainable, practical modeling.
If you’re commercializing in rare disease, let’s talk.
Bring one market research report, a payer challenge, or your current HCP targeting approach. We’ll show you how Merix turns it into a faster, auditable workflow.